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Media

Press

Mediagenic Mixer FAQ

What a Mediagenic Mixer?


Mediagenic Mixer is a formalized media matchmaking concept that has the purpose of encouraging media-ready entrepreneurs and experts to meet and pitch several members of the media in a very short period of time.




How Does It Work?


It's a bit like musical chairs. Attendees embark on a number of quick-fire virtual encounters pitching media in a private breakout room. Attendees have 5 minutes to pitch before the timed pitch session ends. Participants progress through the virtual breakout rooms until everyone has had a chance to pitch each member of the media. There will be up to 12 journalists or media outlets attending each Mediagenic Mixer.




What Media Participates?


Each Mediagenic Mixer has a theme so that experts and media are perfectly matched! For example, a Mediagenic Mixer with a beauty theme would only be open to beauty brands and experts who are pitching beauty editors.




Is a Mediagenic Mixer Worth the Investment?


Taiisha's Mediagenic Mixers provide an opportunity to meet journalists and producers and engage in person. This takes away the uncertainty of email pitches that may not be read or responded to when self-pitching. It also provides an enjoyable experience in a regulated environment. This makes it a very comfortable- and fast - way to pitch a story to media.




Are Media Features Guaranteed?


There are no guarantees that your pitches during a Mediagenic Mixer will generate media coverage. However, it can take up to 90+ days before media are ready to connect with you about your pitch. Publicity is a long game, but the wins are major!




Will Media Contact Information be Shared?


You'll receive the preferred method of contact spreadsheet for all media attendees to follow up.




How Will Media Follow Up?


My team takes care of sending all press page links to each media outlet after the event. Attendees pitching products will have product samples mailed to each media outlet as well. Service based businesses can submit branded swag instead of a product.